We build software products.

Independent product studio designing, building, and operating consumer software.

Products

Live

Workout tracking and coaching, built for people who want more than a logbook.

In development

An agent-first approach to fitness and training.

In development

A simpler way to understand, track, and manage nutrition.

IEU is an independent software studio focused on building and operating our own products.

We work across the full product stack—from the first interaction on screen to the systems running behind it.

Product strategy

Defining the product, its position, and what deserves to exist.

Product design

Interfaces and experiences built around how the product should actually work.

Software engineering

Native apps, web products, APIs, infrastructure, and the systems connecting them.

Product operations

Shipping, measuring, improving, and continuing to develop products after launch.

Questions about our products, partnerships, or the studio?